My understanding is that this is not a legal requirement and is rather something stores do solely to scare away potential burglars.
When you enter an Apple store you are trusting Apple implicitly with your safety and security during your visit. That they might take security video as part of that is a reasonable component of that trust relationship. Being forced to participate as a model in an art exhibit by a random third party with no relationship to Apple violates that trust. It’s no wonder Apple would have a concern.
It’s not remotely comparable to security surveillance, and the artist doesn’t even seem particularly to be trying to draw that comparison, so I’m not sure why people are seeing this as about ‘always being on camera’.
Of course, death of the artist and all that - if people read it as a piece about surveillance capitalism then that’s what the art is about regardless of what the artist thinks it’s about.
Author also emphasises that visitors are making photographs of the shop, and other visitors in that shop. Without consent.
I'm trying to understand where the line lies. As I don't see it, but gauging by the heated reactions in the threads here, many apparently see a clear and obvious line.