Toomics Reports Its Own Website for Copyright Infringements

I wonder if they are using some sort of script that google's the title of a comic they just released, then automatically sends DMCA takedown requests against any page result that occurs before the target_url for the comic.

This would include results from their own site if the content is fresh and has only bubbled up to page one through an established page having its cache refreshed before the new content has been indexed/scored.

Weird SEO strategy though...