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I think there is a huge opportunity for innovation in search functionality that gives users control over the types of content they see. Imagine being able to toggle on and off paid sites, news results, or other types of results. It could be like Google Scholar or Google patents but for other interests: blogs, companies, adult content, ect

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I would pay for a search engine that never showed me results from a set of domains that I could select. There are so many mainstream media sites that I would never read but they bury the interesting content.

I.e. "never show me NYT, Amazon, Pinterest, or any site that is a scrape of StackOverflow or Wikipedia"

Perhaps cynically, I wonder if search engine incentives have moved from helping users find the what they want as fast as possible while serving adds along the way to maximizing the number of modified searches to serve more adds

On second thought, I wonder if there are browser extensions to append these modifiers to Google search

https://chrome.google.com/webstore/detail/ublacklist/pncfbmi... is one that I have found useful.

I imagine Google will eventually have to go there. If more publications move to paywalls, and the search results are almost all paywalled, surely Google would have to do something?

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