The binary fallacy is endemic in cybersecurity. At INKY we do active blocking of phishing emails, so people automatically assume that we must take the position, as many of our peer companies do, that “simulated phishing awareness training is worthless”. What we’ve actually found is that phishing awareness training is useful in that it trains users to be rightly suspicious of the identities of email senders. It doesn’t really train users to spot phish, no, but that doesn’t make it worthless!
On the subject of end users I agree with the author as well. What we’ve found is that if you give users useful guidance they truly understand, on a minority of emails, they actually follow it and click on far fewer bad links, pay fewer fake invoices etc. On the other hand, if you slap a static banner on every incoming email that says “external: be super careful!” and nothing else, users quickly learn to ignore this useless information and ultimately become completely blind to it. (And no, making the banner really fugly doesn’t help any.) In our experience with email security over the last 6 years, escaping the tyranny of binary thinking is absolutely critical to getting users properly engaged.