My second thought on this is...ouch, this is the same kind of stuff I'm tasked with working on in my present job. As I've mentioned elsewhere I work for a...fairly massive...corporate entity in the United States and I deal specifically with customer and member data. The majority of that data is highly protected and regulated, but the tiny little bit that isn't...we're working (and spending a ton of money) on "enriching" it from other data sources..and I absolutely hate it. This is a new direction for the company since there was a lot of executive leadership turnover in the past two years. But it makes me feel sick every time I see a new meeting pop up that involves Experian or Neustar or some other data broker. And the work on mining customer data from one part of the business to the other, people brushing off my objections because "look we already have legal approval, you need to get on the train before it leaves the station"...I hate every second of every day of it.