Instagram Has Become SkyMall
clivethompson.medium.com
clivethompson.medium.com
Anyway, at some point Instagram ads (especially the autoplaying video kind, with sound) drove me crazy enough that out came jadx and apktool and I found a beautiful way to inject my own code into Instagram's networking. The code I injected rewrites the API responses before the rest of the app sees them. I can now scroll through my feed without annoying salesmen begging for my attention. I've also enabled a "secret" debugging menu while at it, where there are manual overrides for server-side settings, and there are at least several hundred of them — it's a bit creepy what they're A/B testing, like slightly different wording or different button colors.
The only problem that still remains is that the feed is still algorithmic, and there's nothing that could be done with that with client patches.
I personally just wear a black shirt and black pants almost every day, am not all that interested in fashion, and am a woman.
No, but it is the third option you ommited: mostly women (doing that).
I just scrolled through Instagram and I think they changed the ads. I still want to shoot myself, but I'm not getting any ads for weapons anymore
I should also probably make this in the form of an Xposed module. Do people even use Xposed any more?
Java classes must still have names, and methods and fields must also retain type information for the JVM to work. Inside a JVM, classes and fields are accessed using names, and methods are accessed using name+signature, the signature being of the form "(Ljava/lang/String;II)V", that's a method that takes a string and two ints and returns void.
In the context of JVM, obfuscation is an extra step where identifiers are renamed to various kinds of nonsense to make code more compact and supposedly hinder reverse engineering.
The algorithms can't differentiate between "pro", "anti", and "observer" on a particular topic. Nor does it seem to have any awareness of ideology. It's very rare when I see progressive churches advertise.
I understand that the algorithms are going to have difficulty with subtleties. But I'd think they'd still have some rough awareness about "anti" vs. "pro". And thus not flood people who dislike a thing with ads promoting the thing.
At any rate, I suppose it's oddly reassuring Facebook is so inaccurate. Judging by the high number of critical comments on the religious ads, there are many uninterested people being targeted.
I'd wager that the vast majority of people interacting with content related to evangelical Christianity are in the "pro" category, so people in the "anti" category are an acceptable false-positive.
For example, if I'm trying to sell something to evangelical Christians and 95% of my views are "pro" and 5% are "anti", that's still hugely valuable to me and something Facebook can charge a lot for.
Maybe FB could increase the price without the false positives, but neither they nor their advertisers care that much.
But that's just my timeline. For other people who live in the evangelical universe 24/7, maybe they mostly see ads for Zondervan or the big brand-name churches. I wouldn't be surprised.
I think those ads could have a very good return, the more provocative the ad the more they will be talked/thought/bought, and that is the whole idea of advertising.
Probably only 10% of my religious ads come from large, well-funded churches or organizations with any remote understanding of marketing. The rest are largely just "here's our meeting time" for a 50 member church 800 miles away from me. Or some text-only rant that goes on for 12 paragraphs. Those rants are usually not selling anything. Those ads are probably just from people who paid $20 to "promote this post". Not some substantial campaign run by social media professionals.
At least from my experience, there's a ton of misfires in terms of targeting. And it's largely small time advertisers. But I have no idea about the revenue. Perhaps all those $20 ads add up to some substantial amount.
Facebook's ad market tools give advertisers plenty of power to choose who to advertise to. If advertisers didn't want your demographic cohort to see their ad they could easily filter you out. Rather than seeing this as inaccuracy, it might be more prudent to ask why they haven't. It's probably just that the advertiser hasn't configured their ad settings very well, but it's also possible that they believe skeptical people will return to their church in a crisis and they're building brand recognition or something.
My list contained things like "Calvinism", "angels", "church growth strategies", "sermon topics", "contemporary Christian music", "Southern Baptist Convention", etc. Based on this list, a Baptist church which embraced Calvinism might think I would be a huge fan.
I've never once interacted with a FB post which talked about these things positively. Only from the critical groups. But the algorithms aren't sensitive enough to pick that up. Had the interests listed "News about Southern Baptist Convention" or "Critiques about SBC", then that would have been accurate. But simply listing "Southern Baptist Convention" mis-labels me as being positively interested in the subject and their churches. Same goes for the other topics. While the list is more or less neutral, it implies positive interest.
At any rate, FB gives you the option to delete these things from your interests list. I did so. Religious ads went away for a little while. They came back as soon as I interacted with one of my critical groups. Apparently, FB is keeping a shadow list of interests I cannot edit. Which is a shame. They should listen to me. I occasionally click the ads when they're nothing but Raspberry Pi accessories or art books.
You’d just be setting your money on fire. You’re trying to find the people at the intersection of progressive attitudes and serious commitment to Christianity. Progressive churches have lower commitment because they have minimal to zero differences in morality with progressives who don’t go to church and they’re less likely to have children continue in the faith. Same phenomenon as how the Jewish assimilation treadmill goes Orthodox > Conservative > Reform > Secular > does not identify as Jewish.
Centrist or progressive churches would also benefit from telling people what time services start. And some progressive Christians would want their opinion piece or podcast promoted. I'm sure those ads exist. I just don't see them very often.
For ads of this type, we're not talking about expensive bids. These fall squarely into the "$20 to promote this post" category.
Maybe it is about conversion, which at least has honorable intentions.
When I drove through the US South, I saw all sorts of anti-abortion church billboards, so maybe this?
Also, There is a strong overlap between conservatives and right leaning politicians.
So there are money and power motives
To be honest, the UK hardly has a church anyway :-)
What?
The rants I find most interesting. They almost never want to sell anything. They just really wanted you to read what they had written and paid for the privilege.
But isn't that what these ads are about. They want to show the people who dislike a thing with ads promoting the thing so that hopefully one day they will like it.
Sure it could make you hate it more, but unconsciously or whatever, you will be affected.
I see ads for shoe brands I don't like or care about, but for sure, the next time I need to buy a pair of shoes, that brand name is on top of my mind.
And I don't think the ads are aimed at changing my mind. Most of these ads aren't coordinated branding campaigns. They're largely small-time $20 ads placed by individuals and normal-sized churches. That indicates a failure by either FB in targeting, or a failure in choosing audiences by the ad buyer. I suspect it's both.
Yes, there’s a few misses, but it’s way better than the absolute scum-sucking garbage I see elsewhere on the internet from other ad networks. “Doctor shares one weird trick for emptying your bowels every morning”, “Alan Greenspan tells you what to buy instead of Litecoin”, and similar.
However, I don’t really use Instagram to connect with people I know. I follow a bunch of accounts related to my hobbies and interests. That probably primes the ad-targeting pump a lot better than if I was just following my friends and family on there.
Honestly, as a consumer, Instagram is the best advertising experience I've ever had. It's scarily good. I find sales from e.g. Cole Hann, Brooks Brothers, Piloti, etc all the time. It's quite possibly the only platform where I would say I bought an item specifically because I saw it an ad.
But I have to say that I am disciplined about training the algorithm. I never click on content outside those interests (even if it looks interesting to me). And I occasionally go to the “discover” tab and click only the images that align with those interests.
And there are so many ads now. It feels like 25-33% of my feed, which is absurd. Every set of stories has an ad between them.
I believe it's published somewhere that both Facebook and Instagram insert an ad for every 3 news feed items or so.
That’s a little sad isn’t it? We’re too scared to click on content that looks interesting in case it angers the algorithm :-)
I personally only use IG to follow my fellow figure skaters, but I do use YouTube like GP does: Curating, heavily, and clicking only with purpose.
I'm rewarded with superb recommendations. A seemingly endless treasure trove of high quality content. Educational content, as that's the main stuff I'm interested in.
I see youtube's algorithm as a tool: I learned how to use it to my own benefit. On paper it should "do its own thing", but AI isn't there yet and I don't know that I want it to be. What I know is that doing things this way has allowed youtube to have a profoundly positive impact on my life. In exchange, I bought youtube premium. So, win win.
I had to help deal with a scam on a very low profile product (less than 20$ worth) that will just never arrive, the company just vanished away and she was left to deal with her bank to convince for a chargeback. I thought it was just back luck, but I got to look at her timeline later on, and half of the ads could have been same level scams.
¹ S̶o̶c̶i̶a̶l̶ Ads network.
Cynical hypothesis: once the platforms realized you’ll click on anything, they decided to show you their highest-compensated ads.
Advertisements as points in a metric space A. Clicking ads as a contractive mapping C:A->A. Class-action lawsuit ads as a fixed point in A when iterating C.
This must imply something interesting about human psychology or ad economics, or both. Why does the fixed point end up as class action suits and not something else? It's not what I would have expected.
Why is it a metric space? Why is it a contraction?
Why the the fuck people still write on Medium even though it prevents people from reading content after a few times without either paying or logging in is beyond me.
They do however use analytics, like any other platform that wishes to quantify engagement and provide value to their content creators.
If discoverability is lacking there's quite a few aggregate platforms that can boost readership / visibility of your site, but always publishing on your own site first!
Otherwise, substack seems to have a better business model imo. I wouldn't use it myself because I don't trust them to stay as they are when/if they corner the market, but for the time being I think Substack is what Medium pretends to be/
I don't think this is fair or accurate.
Authors are choosing to put their articles behind Medium's paywall because they want to get paid. So when you see a paywall that's the author's choice. It's not any different than a Substack newsletter other than scale. So to say Medium is preventing people from reading... it's really that Medium is home for a lot of writers who want to get paid for their work and probably wouldn't even have written the piece you are trying to read without that incentive.
Then this Skymall article isn't even behind the paywall and doesn't have any sort of block on it or login wall. Or am I seeing something different than you? I tested it while not logged in.
FWIW, there is a ton of great writing on Medium even if there is also a lot of trash. For example, I helped port the full back catalog of books from The Pragmatic Programmers over to Medium. Those are great and it's great to have easy access to all of them.
https://arnuldondata.medium.com/julia-and-the-reincarnation-...
Also, isn't the best thing about HN comments when you get comments from someone with actual knowledge? I can't imagine there is anyone on HN who knows more about Medium than I do.
People feed the beast and then wonder why it's come back for more.
But I hate even more that this is the top most comment on hn, even though you admit to not even having read the article and clearly don’t know what it’s about.
Sorry, I know this comment is OT as well…
Not to accuse anybody here of being small minded, but I think the point is relevant. Instagram transitioning from a photo sharing social network to a marketing catalog pretending to be organic content is an event, but it's only a single social network. The larger trend of the internet transitioning from individual home pages to walled garden social networks that then push hidden marketing over actual substance is a much larger concern that is going on, and the posters point about the irony of using Medium to complain about the issue is spot on and I'd argue relevant to the real conversation, which is how interesting, quality, quirky self-published content of the internet has been replaced by walled gardens showing you want their algorithm wants you to see.
How is it clear to you? I got the context from other comments... My point was not about the content of the article specifically, but more about the obliviousness of this (and many other) authors. It's like criticizing running an Alexa because it's like bugging your house while, at the same time, using Google's or Apple's thing. Total whoosh!
What's silly here is that you felt the need to reply on my comment as well, knowing that yours is not related to the original topic. Do you not see this as mildly duplicitous?
medium.com##div[data-test-id="post-sidebar"]
medium.com##.branch-journeys-top:upward(2)
medium.com##div[id^="lo-highlight-meter"]
medium.com##+js(aeld, scroll)
medium.com##+js(aeld, touchstart)
I am surprised by just how many ads for drugs I get.
They know their audience.
But still. Lots of ads for testosterone, growth hormone, and now ketamine.
It kinda is for steroids. (Hold on, don’t downvote me yet, I’m going somewhere.)
I am a 30-something gay male. Here’s my Recommendations view:
Hot dudes, dogs, and one computer setup that’s either based off my search for standing desks or mechanical keyboards.
Instagram is a body dysmorphia engine. If you are in a certain demographic, it is so easy to drink from a constant firehose of thirst traps of men with very suspiciously large traps. You get that every time you open Instagram? It does start to warp your brain, and make you consider trying pharmaceutical interventions.
Conflict of interest: I am absolutely one of those monsters posting thirst traps: https://imgur.com/a/2JGOYwL
100%
Oh.
(Like I said. They know their audience.)
I’ve only had one ad that was “eerie.” Coworkers were talking about a kind of beverage I’d never heard of (talking over zoom, on a work-only machine), got an ad for the product later that day. Could be that I just recognized the name from our convo which caused me to scroll back up...
My mom bought a vacuum online after our phone call, and one way advertisers choose an audience is “all the friends of someone who searched for the product”
My roommate and I confirmed this by getting ads for something the other just googled.
What I’m trying to say is, targeted ads ruin Christmas, but no one will hear me out :’(
There is neither a way to avoid what I don't want, nor a way to ensure I see my friends' posts. The timeline shows me the same handful of people in mystery sort order mixed with ads, and then I later find out I haven't seen months' worth of someone's content when I happen to visit their profile.
The only half-ass solution I've found is to bookmark each profile and check them individually, which is, of course, not very practical past a dozen or two.
All in all, it feels like Facebook thinks I'm an idiot and treats me accordingly.
And maybe I am an idiot, since I've yet to figure out an alternative.
But a small workaround, if you are a member of any useful Facebook groups: there is a real, permanent sorting option.
https://www.facebook.com/groups/[groupid-goes-here]?sorting_...
Bookmark that with a group for a proper chronological view.
However, I follow about 300 groups :-/
> Your request couldn't be processed
> There was a problem with this request. We're working on getting it fixed as soon as we can.
There's both on Facebook. You can set it so you always see a person's posts and you can click on any post to see less of that type of content (or none from the poster).
I also do not recall ever hiding anyone intentionally, because then I'd probably just unfollow them. I could be wrong, however.
Also, is there a way to see friends I'm currently not following, in case I did that by accident?
Thank you, that would be very helpful.
Edit: I am reminded now of the settings you must be talking about, the "show me more of this" preferences. I tried them, but they seem to have no effect on what I see or don't. And, of course, I can't hide the ads.
You can also do the 'see less of this' on ads.
Alternatively you can also just install FB Purity or a similar extension to tweak what you see better.
This is the way of social media algorithms. I suspect it makes sense be cause the majority of users are indeed "idiots", in the sense of doing a poor job managing their subscription feeds and such. I'm sure they have tons of data showing how they improve user retention in aggregate by treating them like idiots.
But those of us willing to build and curate our own experience, we're the edge case not worth accommodating.
At a minimum, you could unfollow people/pages that were too low signal:noise to be worthwhile, and mute the ones that you wanted to follow but not here from. Crude, but easy way to ditch a lot of the noise.
But people didn't really use those basic tools. They just followed... everything... didn't mute the annoying family they were obliged to friend, and complained when their feed sucked.
It's hard for me to imagine Facebook et. al. providing useful controls that people will actually use that doesn't reduce down to "give us some signal and our AI will magically figure out the right thing". And basically that's the extreme version of what they have now.
After the latest revamp my favs no longer showed in the timeline. Went in and unlikd then liked again, and now they are listed prominently. Sheesh.
One clear example for me was when YouTube changed the homepage to show random videos instead of the subscriptions. My subscription videos run out, but random videos don’t. Same goes with unrelated sh*t every other social media companies show you.
Related: Twitter literally suggested a post under the topic: Hot dogs. [1] You can’t make this stuff up.
If a company is spending money on ads, that’s money they’re not spending on R&D or cutting prices, and it also means their product is too weak to get traction organically.
Or they just want to make even more money than they could make organically, which they can then put into R&D or into cutting pricces (through economies of scale).
E.g., Imagine all the good pharmaceutical research that could be funded if we just allowed blatant snake oil to be sold for unlimited profit? Surely the ends justify the means?
Corporations trend toward consumer exploitation and as they get bigger, there is less chance for any human concerns like ethics or morals to correct negative behavior.
Head into your nearest pharmacy and check out what they sell. Aisles upon aisles of homeopathic "drugs" that do nothing and cost nothing to produce.
It's got aisles for fungii, ears and eyes, cuts and bruises, stomach stuff, cold/flu/allergies, prophylactics, etc etc. But the closest thing to unapproved cure-alls are the stronger sort of cough drops.
There are plenty of stores that sell sketchy supplements, but they usually don't have prescription pickup counters with pharmacists.
Homeopathics only reliably do nothing (different from whatever inert carrier is provided) if they are real homeopathic dilutions, which thanks to the absence of regulation and testing in the homeopathic market, they often are not, which has led to homeopathics with dangerous levels of ingredients that would be < 1 molecule per package if the stated dilutions were accurate.
Which, I guess, doesn't contradict your point.
I wish I had saved the link, but I read a study that showed people consistently underestimated how likely they were to buy a product after seeing an ad. They would buy it at much higher rates than the control group yet still assert that they were aware of the ad and not allowing it to influence their decisions.
The claim you're responding to is not that they won't allow it to influence their decisions, but that they will actively refuse to even consider a product if they learned about it through an ad.
Most of the ads I encounter are through podcasts because I don't watch TV and ad blockers of various kinds apply everywhere else. I will never use or recommend Squarespace for any purpose, simply on principle.
The current ecosystem is overly focused on manipulation and there are simply to many ads, yes, but I have found really good products via ads and I don't think companies should be generally demonized just for playing the game. It's not all bad.
That's where we disagree. Imagine you always cooked your noodles in a pan. This is clearly a suboptimal situation. Then you see an ad for a pot, you go buy it and it turns out that making noodles (and other dishes) could be so much easier!
Sure, you would not have bought a pot otherwise, but this ad would have been a net positive for you and the ad company, no downsides.
Or maybe you see an ad for a Chinese restaurant, so you try it and it turns out you really like them. There's nothing inherently wrong with their food just because you got to know it via an ad.
As stated above, the current system is stupid. But it's not all bad.
https://hbr.org/2013/03/did-ebay-just-prove-that-paid
https://www.forbes.com/sites/augustinefou/2021/01/02/when-bi...
How frequently must these people be buying things for this to even be noticeable.
If I think about regular day to day purchases, I'm not sure how influence plays a part at all. There is no branding or advertising for fruit/vegetables/meat from the local store. Even with household goods, I don't speak the local language so brand names are not easily noticeable.
Maybe bigger purchases? But those are rarer and usually involve some kind of research. I'll happily buy from brands I have never heard of if they show good results in independent tests. It just never feels accurate when people tell me I'm being subconsciously manipulated by ads when I see so few and buy so little.
To the point where I'll boycott entire stores if an ad pisses me off too much.
Tangentially, youtube's ads are getting worse by the day and Hero Wars' efforts are now so damned desperate that they've gone beyond deliberately misleading to damned near pornographic.
It's bad enough that I'm considering completely dropping Google despite the inadequacy of DuckDuckGo and the fact I've had the same Gmail address since university.
I even freak out if I accidentally click on an ad on mobile because I feel as if I have downloaded a piece of malware.
I don't know where this comes from...possibly due to having been there back when many ads really were malware? I am not sure.
However, I recently bought some Dr. Squatch soap, so ads can work.
Sure, I remember the brand names. And I'm going to be sure to remember that those brands spent a lot of money wasting my time.
I now understand that ads are purposefully nonsensical and annoying because they’re stickier that way. The ostrich in the insurance ads doesn’t have any damn thing to do with their product, but because it’s out of the ordinary my mind is left to absorb it, wondering, what was that ostrich doing there. It’s just straight mind manipulation and I resent it.
And 2, it hardly makes sense to advertise insurance (I’m never in the mood to cancel my current plan) but they have a gargantuan adspend because their profits are capped by a percentage (search 80/20 rule)- This is basically the same reason Coca Cola is famously ad-spendy - since they are locked into a low percentage of revenue, the only way to grow is “make it up on volume”
These things are difficult to separate these days. I don’t blame the people who want to sell their goods though. It’s scary to try competing without using online ads in many industries.
Blaming the consumer ignores the adversarial role that the apps play in our lives.
It's absolutely not adversarial. People voluntarily install these apps. This is opt-in advertising.
The opt out button is the "delete account" button. Instagram and Facebook's surveillance-based advertising systems are one and the same.
You can't just delete the app. You have to fully opt out of a significant portion of the global ecosystem.
Now, useless ads and inappropriate posts from random kids I have zero interest in seeing.
I'm an elderly (mid-40s) non-USian techie, and I've never done Instagram. On Facebook I mostly follow people I've largely lost touch with in real life (particular these past couple of years), and on Twitter it's news sources and journalists, plus a selection of 'celebs' from various niche interests like tech, sci-fi, winter sports and comedy.
Am I likely to be missing anything interesting by largely ignoring Instagram?
I'm going to say, no. But then, if you consider mid-40s elderly, I'm positively geriatric.
In terms of pure functionality there’s absolutely nothing special about Instagram. At this point the two products are reskins of the same functionality.
That said, I have all fb properties dns blocked: fb, instagram, and whatsapp. The privacy invasion isn't worth the content at all.
You should delete your fb account, as it serves as an implicit endorsement of the platform to your friends, family, and associates.
Maybe you have friends that are the same (but if you don’t care to watch endless videos of other people’s kids maybe give it a miss!)
I do miss out on things because friends and family use Facebook for event planning, so I have to hear about things secondhand from mutual friends. But I never feel like I miss anything from the others.
Lots of interesting games or hackathons or nifty tools.
I actually get very little value from the normal content, but I’d probably even sign up for a newsletter of their ads for me.
Edit: They always seem to have very cool Kickstarters for me, for example, so then later I’ll try to go right to the source, but I’ve never found something good myself on Kickstarter.
But: there are some diamonds in the rough. Do I really need another novelty tank top? No. Would I rather have an ad for a novelty tank top versus going back to the TV days and getting an ad for vitamins for senior citizens? No—give me my targeted ads, versus ads for drugs for old people.
night-glow toilet seat actually turned out to be quite a popular product on Shark Tank. Kevin O'Leary put $100K for a 25 percent stake in it.
https://mashable.com/deals/oct-11-shark-tank-bathroom-produc...
There's been many copy cats all of which have tons of sales:
The brand has existed for over a hundred years, they have a physical store in NYC, a website, and a catalog (still being sent out).
I just looked at a few products for sale on their homepage: make sure not to miss the transparent canoe or the kickball dart board.
What's interesting here is that Instagram have basically decided not to put a floor in. They could very easily say "Hey, we don't yet know how or what to target at these people, but they're still users, let's just not show them many ads, keep them happy on the platform, and give up on that ad revenue until we get it figured out, once we've firgured it out they'll probably be valuable". Instead what they've decided is "Hey, we have no idea how to target at these people so let's just drop the price of ads to the point where anyone will advertise any crap, it'll give the users a terrible experience and forever associate our app with cheap tat, but atleast we get to pick up that tiny revenue stream from drop shippers"
Just like the Snuggie, many of these products were invented to help people with various disabilities. See e.g. https://www.vox.com/the-goods/2018/9/20/17791354/products-pe...
"Some of the most useful products for people with disabilities weren’t developed with them in mind"
However, I must agree that IG ads got worse and worse. So what is very common here:
1. Take a stock picture of Americans lining up for petrol at a petrol station because of an extreme situation/limitation.
2. Link to a website that looks like a normal webshop (the ad is done by an account that only exists on facebook and its page is empty, not promoting a shop)
3. The user gets redirected from the shop website (that actually exists and can be loaded manually from desktop) to a fake website, that looks like the website of the largest local news outlet.
4. There is an article about how to get rich with crypto and some celebs promote it. On the bottom of the page you can register with your phone number. You will get redirected to a trading platform that most likely rips you off.
Way to go instagram. Allowing scammers to their platform.
Because it was probably developed for them, but they aren't a big enough market. So it has to be sold as a gimmick.
But now I kind of wish that I got to see ads for these kinds of ridiculous products in my feed too.
Admittedly, some are amusing sometimes, but it feels likes it’s turned into 9gag or something. It’s like if you follow one instance of something Instagram immediately assumes you exclusively want to see every single thing like that.
Here’s a gag gift that caught my attention:
Roast Beef Sandwich Bath Soak https://www.thisiswhyimbroke.com/roast-beef-sandwich-bath-so...
https://www.innovations.com.au
Lots of equally hilarious garbage in here. I used to love it when I was young. My grandma would get them delivered in the post.
It's awful and I don't know how people can use this for their own entertainment.
The thing I hate most is if I click on search it starts autoplaying some random thing that has no relevance to my social circles, until I start typing my search query (usually just trying to find a friend or an account I already follow).
https://www.reddit.com/r/pihole/comments/88vsz1/youtube_ad_d...
- gun modification products
- survival stuff: knives, para cord etc.
- conservative 'mens group' retreats
It's dark.
This is using the website on an iPad, with no ad blocker or anything.
If it’s just the app, then no worries. I gave up trying to use it on my phone because the photos and text are just too small to see and they go out of their way to make sure you can’t zoom or change the font size to something legible. Its just way more pleasant on a tablet or desktop.
Educate your children if you are so worried about them, that’s the best thing you can do.