I think we as readers of articles in journals could omit linking to them. We could go a step further and omit anything with a paywall from submission.
But it would be nice to see some rules on forums that say you cannot post paywalled items there. It would hopefully give more incentive to authors to not publish paywalled articles.
But I think a reviewer strike is a better solution that can result in a complete shift away from paywalls. The market is exploiting free labor, so without the free labor the business models must change.