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It's not just Google Analytics, but any other alternative be it plausible, Matomo, or any other JS analytics solution.

I would also say cloudflare doesn't count uniqu visitors accurately. Also recently there is big uptick in bots which server logs show, but are not real users.

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Are bots not unique visitors?

No, of course not. On a small website, the bots are such a huge part of the logs that the whole exercise becomes an attempt at extracting understanding from random noise. It's why those visitor count widgets died out years ago.

True

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