> An alternative approach might be to let subscribers browse a warehouse of inventory
This is closer to Feather (YC S17) which is ecommerce + rental furniture. For us, the interior design aspect is a large part of our offering because you don't have to imagine what your apartment will look like with all of these items. Plus, we can offer better prices and spend more on acquisition since we have a large ticket (an apartment or at least a room worth of furniture rather than renting a single chair).
> Finally, a lot of people only buy new furniture because they are afraid of pests hitching a ride
You're right, this is food for thought. We already fully insure all items in the customer's apartment, so day-to-day wear-and-tear and some pest control can be fixed for free. But yes, we'll definitely need to think about this more when we refurbish furniture and put it in another apartment.