How does it work? Exif? Steganography programs?
EDIT: To add to this, how 4chan actually doxes people is very different. They typically post one very large image, which is a detailed collage of images with bits of information relating to the subject they are trying to identify. This is so the image can be easily downloaded and reposted. They did this a lot to help with identifying Antifa vandals a year ago.