Trust customers over VCs
37signals.com
37signals.com
1) Much greater than 1 in 10 VC-backed companies succeed (from the founders' perspective). 1 in 10 return the fund, as Fred Wilson would say. Many others score a multiple that is lower for the VC, but in general if a company returns a VC 2-3x, the founders made millions.
2) Many startups change ideas midstream. This is largely why VCs invest in people. Whatever that silly game that eventually became flickr was called, it had users. But it wasn't going to make anyone rich.
Of course past performance doesn't indicate future results, so you can't simply say "50% of the startups this firm funds get rich, so my chances are 50% if they fund me." But I'd guess that the average funded startup still has a much higher EV, from the founders' perspective, than ones that aren't.
A lot depends on the liquidation preference in the financing terms. Although not common these days, there was a time when VC deals were structured such that a large percentage of an exit went straight to the investors before the founders saw any money.
And a truly wonderful game it was. Me and many others still miss it terribly!
You can use VC money if you can bootstrap yourself to a little bit of traction without giving up control of your company. VC gives you valuable validation and connections if your business is a big opportunity.
Or you can consult, which saddles you with distraction (less of a big deal if your v1 product is simple enough). This gives you a bit more control and all of the equity.
Each path is great for different businesses, depending on factors like the size of the opportunity, the cost of getting to a v1, whether there's an opportunity for early/scaling revenue, and (OF COURSE!) the goals of the founder(s) etc.
There are stupid VC paths (getting vast piles of money too early, giving up board control, etc) and there are stupid bootstrapping paths (letting the project drag along, letting consulting take over, not giving enough love to the idea).
I think the best entrepreneurs don't sit down and say, "Gosh, should I go with lifestyle biz or a shoot-for-the-moon biz?" They have something they want to build and (if they are smart) ask the question: "Does this idea NEED financing to pull off effectively?"
Market validation in terms of paying customers or masses of addicted users is more valuable than the vote of confidence of a limited set of investors (even really smart ones).
Disclaimer: I've done startups both ways, and my most recent venture has raised $17 million in VC.
Otherwise, they're just some person with a lot of money. The fact that they have a lot of money actually makes them a worse source of advice, compared with your average Joe.
But at least Adam and Heroku get more exposure via the 37Signals blog.
Perhaps all startups should do this - disagree with 37Signals/DHH, post on YC, await blog attention.
We really just need a few months of operations (since we've only been launched ~10 days) and we'll go from there.
Growing what?
Most startups focus on consumer products knowing that it is super hard to extract money from these. If you glance at most VCs portfolio you will see that their enterprise focused companies do better than the consumer focused startups.
Most entrepreneurs want to create cool products for consumers. If you are doing your first startup I would advise creating something you can sell and make money. On your second startup, do something cool and fun as you are not worried about deciding between peanut butter/jelly sandwich and ramen for diner.