They're savvy enough to pay for a nice site, but not savvy enough to add a couple lines of text on their website? Not buying it, sorry.

I (mostly) agree with your point about how the food industry operates, but in this situation, the company agreed to be interviewed by the media in order to make a larger statement about the economy. When there are trivial things they can do, but aren't, I'm not sure how it fits into a narrative about the larger economy.

Edit, this is literally all they need to do: https://i.imgur.com/KY08Hne.png