Are we now also not seeing now why people would want to do that? A multi-billion dollar company using people work to make more profits without paying them.

I definitely understand why people pick a license that disallows use someone doesn't agree with. Imagine baking cookies for your friends, and one of them reselling them. The material effect is the same to you, you gave away your cookies, but sometimes you make/do something for a certain group of people and not for other to make a profit of your work.