I learned that stadiums can have different ads depending on channel and country | Hacker News Reader

I learned that stadiums can have different ads depending on channel and country

linkedin.com

Edit: Oh my, it seems that:

a) randompwd and subsequently hiq here has pointed out the same thing (https://news.ycombinator.com/item?id=27769773), it seems to be posted at the same time as my comment, and

b) as kiruio pointed out, the video was from https://www.adi.tv/projects/bundesliga-digital-perimeter. The explanation on Reddit (https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...) seems to be the original explanation though. What a rabbit-hole.

Original comment:

Credit to where it is really due:

The image: [Twitter link, removed because it came from the above website]

The explanation: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...

This would have been better: https://www.adi.tv/projects/bundesliga-digital-perimeter

How do they extract the players when the ads are constantly changing? I know tech like this has existed for decades for adding graphics over the actual grass, because they can just key out the green. But I never realised they could do it on ads like that.

I don't know how they do it, although the reddit commenters do mention IR emitters/reflectors in the ad panels being used to create a mask.

What I did notice is that the system commonly has very slight glitches around player bodies if you pay very close attention. This is most visible in close-up shots from mid-height cameras. The effect is similar to how video call blur filters imperfectly detect hair boundaries. The ad boards sometimes cover small parts of players' faces.

Very subtle glitch example at about second 10 of this video, against the blue background:

https://m.youtube.com/watch?v=AJtLAYmdgTw

They actually just use green screens todo this in MLB games. It hasn't been without hiccup :D

https://blogs.mprnews.org/newscut/2017/10/virtual-ads-distra...

https://twitter.com/ultralinx/status/1411807406728925196

This is credited at the bottom of the LinkedIn(??) post and the tweet itself (as pointed out elsewhere and ref'd in tweet) is just grabbed from reddit: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...

https://news.ycombinator.com/newsguidelines.html > Please submit the original source. If a post reports on something found on another site, submit the latter.

Seriously, fuck ppl who don't declare upfront that what they're posting is not original work - truly the bane of the internet.

This seems to be the source: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...

I want an ad-blocker which can overlay these ads with art.

If I were a billionaire I would pay the same company who developed the technology to develop an ad-blocker for me :-)

A neural implant?

Do we really need them to be paranoid?

Ha, a LinkedIn post copy-pasting a tweet that screenshotted a reddit comment.

I guess some people play the "I want to be a LinkedIn influencer" game...

A while ago I got really interested in how this technology worked, and was digging into the various companies that provide this.

This company offers some interesting info about the tech: https://broadcastvirtual.com/

Is that article correct? How do the images not result in blurring of the players, as they run in front of the ads?

Reply on news.ycombinator.com