Clearly this is a value-add for new/small companies which don't yet have a reputation as it reduces risk for the investor. It's also a value-add for investors of big companies as it prevents them from being mislead about quarterly profits.
In our specific case, we applied it to a real estate rental business. We use the token as the primary store of value for the profits of the underlying economic activity. We have a holding company but the share was made worthless as part of the company's memorandum of incorporation. This can be achieved with a couple of simple clauses.
The token is a much more transparent and more reliable financial instrument to represent ownership of some economic activity than the share.
Being able to then trade it on decentralized exchanges is another advantage but more of a convenience at this stage.
The next phase for the community will be to build search engines which can crawl blockchains and decentralized exchanges to find tokenized businesses.