Feel free to read : https://vivaldi.com/blog/no-google-vivaldi-users-will-not-ge...
Really, FLOC is for me the ultimate betrayal. The browser is not supposed to make an ad profile based on the browsing history. It is just wrong.
Really, FLOC is for me the ultimate betrayal. The browser is not supposed to make an ad profile based on the browsing history. It is just wrong.
"Websites can exclude a page from the FLoC calculation by setting a Permissions-Policy header interest-cohort=() for that page. For pages that haven't been excluded, a page visit will be included in the browser's FLoC calculation if document.interestCohort() is used on the page. During the current FLoC origin trial, a page will also be included in the calculation if Chrome detects that the page loads ads or ads-related resources." -- https://web.dev/floc/#do-websites-have-to-participate-and-sh...
The tracking just has to stop. Google can generate plenty of revenue without tracking us. They were in fact making plenty before they moved from context sensitive ads to surveillance-based ads.
But it doesn't! They are proposing, in the stable version, to include only pages that opt in by calling the FLoC API.
For the origin trial in particular, to avoid a chicken-and-egg issue, they are also including pages that have ads. Since ads today make extensive use of third-party cookies for cross-site tracking, This is still not anything like "all sites and pages".
(Still speaking only for myself)
So you start with all pages that have ads, meaning most all pages that are tracked today. Then you add to that by "opt-in". Now, most sites are not built by hand. The tools they use may thus "opt-in" for them. Also, this method may make it harder to block the tracking, so you end up tracking more in practice, which is obviously why this is being introduced, as so many have chosen to use tracker blocking of some kind.
Your statement on "opt-in" really needs be reiterated. In many cases you are left with options like: do you want to use this product? Then you have to "opt-in". Great examples are Windows 10, that insists on you logging in with Microsoft. Similarly many products require you to "opt-in" to use them.
We need this to stop. Ban surveillance-based ads now!