Read the 10-Ks, think about what people (will) need, what kind of margin pressures and competition dynamics will play out across the economy, read finance history books, play with pricing models. Focusing on market structure is kind of like focusing on network adapters and packet switching details, focusing on valuations/pricing/finance is like building deep ML models. Of course you need the damn networks to work, but guess what - some pretty clever people have already solved that for you.