Let’s say ~30% of Etsy.com views are through Safari (iOS + macOS; ignoring that Chrome on iOS is a viewframe around WebKit anyway). Of those, 25% have iCloud+.
Let’s say they did this and 50% of people did visit the site through Chrome.
That’s ~4% less revenue for them. I don’t know what Etsy makes per year, but ~4% of whatever that is will be on the order of millions of dollars. So, this is a no-brainer.