Basically identifying your customer and confirming their identity, e.g. via a video call or at a post office etc.
(Kind of like the scarier version of the store cashier stealing your credit card digits - because you can’t just order a new one.)
In the West, KYC means that a bank is going to ask to see your ID before letting you open an account.
In China, KYC means that, in order to use something as pedestrian as social media, you have to let the CCP AI dragnet build a profile that can be used to surveil you for the rest of your life.
Need to pay registration for car? Wechat
Need to verify covid screening to enter the country as a resident? Wechat
Need to request a taxi? Wechat
Need to pay your electricity bill? Wechat
EVERYTHING is done through wechat.