First and foremost, there's the pure frequency in which that term is used. Good luck spending a day in Europe and not being exposed to one tradition or another. It's kind of cute in a superficial way (the way that people dress up for balls in Vienna), and very counter-progressive in others (the way that doctors are more respected than programmers).
I would also wage to say that the pure interpretation of the term is a bit different. In the US, using the term "traditionally" in a sentence could have a positive connotation (eg: "traditionally, we celebrate new launches with some drinks") or a negative connotation ("those traditional companies are usually lacking in technology"). In contrast, invoking the term "tradition" in a sentence in, let's say Germany, would be to describe a near-religious ritual that cannot and must not be changed or even questioned (eg: "for Oktoberfest, people dress in traditional outfits that include lederhosen and dirndls.") I struggle to think of a frequent context in Germany in which the term traditional would have a negative connotation.
All this is to say that tradition is a wonderful thing if your circumstances lead you to invoke as little change as possible. But for those seeking social mobility and other types of change in their lives, I would argue that traditions can be very negative.