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Keep in mind, reddit didn't even have a single dedicated salesperson assigned to it until September 2010. So it's a little unfair to draw conclusions about its marketability from pre-2011 data.

Rather, you should draw conclusions about the strategic vision of the now-departed Conde Nast executives who were responsible for allocating such headcount.

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Definitely from the outside looking in, you have to scratch your head at the decision for a big company to buy a site for millions have it meet (surely) any user traffic expectations you had and then resource it like a bootstrapped startup.

Anyway, not maligning the marketability of reddit. It's just that it makes clear that advertising revenue is a hard way to make money.

> It's just that it makes clear that advertising revenue is a hard way to make money.

Respectfully, that's a very naive conclusion to draw.

You may as well try selling wooly hats and coats in the desert, and conclude that making money selling wooly hats and coats is really hard.

>now-departed

Karma appears to have manifested outside of Reddit.

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