> For the last half decade, if your users are accessing your website through a search query that isn't your site name, you have the wrong audience

Hard disagree on this. How am I supposed to discover rentpath.com if I don't know I'm looking for it? But if I'm looking to "connect with prospective renters by offering powerful digital marketing and leasing solutions," like the marketing copy on their landing page says, I can easily see myself landing on rentpath.com.

Tell me: did you literally type "hacker news" into google in order to discover this site?