Byte Retracts "A Sobering Look At Apple"

I got burned by BYTE Magazine in 1984 but they recognized their mess-up and made it right: I did an app for the Macintosh. One of my early beta testers slipped a very early copy of my app to a BYTE editor who then wrote it up as though they were reviewing shipping software. BYTE let me write a response article ("write anything you want and we will print it") and I took the high road, simply explaining what happened and thanking them for the the opportunity to respond to the review. I think that in-total, the exposure really helped sales since I grossed about 50 times what it cost to write the app. A happy ending.

Both the article and the comments were unsophisticated.

The big surprise is that the new Byte has no backbone. A strong journal doesn't withdraw an opinion piece when readers get offended, even when the offended are Apple users.

I miss the old Byte before it was swallowed by big media.