The agendas that are most successful are those which are laser focused to benefit particular groups, or even worse, to ensure that certain vilified groups have it worse. In the US, higher taxes are a very controversial topic, even if they would benefit the majority of the people. Even worse, some of the most ardent opposition is from the social class would most stands to benefit from liberal policies.
The whole game theoretic aspect of rational actors is out the window. Instead we have ever more isolated groups of people who don't care that they have it bad as long as their presumed opposition has it worse.
In light of all that, I'm actually inclined to agree with OP that a campaign that would benefit north of 50% of the population could easily be unpopular as a punchy opposition riles up the throngs of temporarily embarrassed millionaires to vote against their own interests.
I don't think it's certain that it would benefit the majority of people. In fact, I think it's unlikely.
One of the tremendous advantages of the US (and why we're so rich compared to almost all EU countries) is that our cultural programming includes the implicit understanding that higher taxes introduce deadweight loss and other higher-order losses of efficiency. Taxes aren't as simple as "taking from A and giving to B" except in the very short term. Over time, it results in less efficient resource allocation, capital resources leaving to less distorted markets, etc.
This happens on both a personal and institutional level. The gamble you're taking when you raise taxes is that "stickiness" (social ties, pre-existing legal and technical infrastructure, procedural momentum, etc.) won't just cause your tax base to leave. However, stickiness only slows the process down, rather than stopping it entirely.
This is encoded in American culture's sense of economic fairness, which precludes aggressively shafting people with more stuff just because you want their stuff.
All of our wars since WW2 have been wars of choice. The survival of our nation hasn't been at stake.
As if any of the world wars had the US' survival at stake. Being separated by other powers by oceans on both sides, and having enormous amounts of resources and manpower meant that the last time the US was at any legitimate threat was 1812.
https://en.wikipedia.org/wiki/Public_choice#Special_interest...
https://en.wikipedia.org/wiki/Selectorate_theory
That doesn't make it correct, but it's not 'wild' at all.
Think subsidies. Industry specific subsidies (e.g. farmer subsidies) are popular, while industry wide subsidies (e.g. tax cuts for business) aren’t.