My App Isn't Working Well: Now What?

I know HN tends to run a bit more technical and this article is more for the business minded/technically challenged but I'd love to hear any thoughts from my peers on this.

1. Did I oversimplify the concepts too much?

2. Could I improve the language or clarity in anyway?

3. Should I put more pictures with funny captions?

Whatever you have to say, I'd love to hear it!