As others have said, this is in the context of someone who is just starting out and looking to establish a habit, not a debate about which running program is better for health – I don't know anything about that.
So I stand by what I've said: I think that in the beginning it's very important to establish a habit, and for that, running every day a little is better that running once a lot, and then never running again for a long time (because the "habit" didn't stick). I've also found that running every day works better for establishing the habit than "once a week" or whatever, since it's easier to be tempted to shuffle the day around and in the end not do anything.
I think that if you're considering whether you should run 5k every day or 10k every other day, you probably don't have an issue with actually getting out there, in which case this is a whole other debate, and I have nothing to add to it seeing how I'd have a hard time running a 10k.
Also, if you've got some other motivation source (say you absolutely want to run a marathon, or whatever) and you don't need a "hack" or to "trick yourself into liking running", this debate doesn't really concern you since it's about a problem you don't have.