I'm glad this is being pointed out, as Apple has long subverted (and done damage to, IMO) the privacy conversation by telling users that privacy can be obtained by giving up their privacy. The main aim has not been privacy, it has always been to lock users into their ecosystem with carefully controlled images, misleading advertising campaigns, PR spins, and their analogues/equivalents to "think of the children".
Realistically, I do not have any hope of anything being done as there is far too much support for, and normalization of, the current jail. This isn't the same landscape that punished MS many years ago - who have been relatively harmless when compared to FB, Apple and Google - these three companies have been playing a slightly more clever game with their EU ties and I fully expect them to get away with little more than a slap on the wrist, while relaxing in their tax haven.