Indeed; Umberto Eco dramatized this phenomenon in Foucault's Pendulum (even before the related Poe's Law was formulated).

> People [...] sense instinctively that the [...] truths [...] don’t go together, that [the promoter is] not being logical, that [they're] not speaking in good faith. But they’ve been told that God is mysterious, unfathomable, so to them incoherence is the closest thing to God.

This tangles up with the appeal of being an "initiate", "on the inside", and knowing the secret truth, and the combination is powerful.