I think what he means is that you can actually design a site for your project and host it on Github. For example:
http://mxcl.github.com/homebrew/
Are there any non-google sites that do this on google code? As far as I can tell, all of them look like this:
Which is fine, but I'd hardly say that a new user would find that less daunting than the Homebrew page. There's a lot going on, and it's trying to cater to both people who want to use waf and people who want to work on waf.