IMO it's one of the better landing pages. It tells you exactly what they offer (email hosting with unlimited domains), and what features they support. Pricing is straightforward (with no nonsense discounts for the first N months) and one click away.

Linked article is just an opinion of some person, and I have to say I quite disagree with it:

- If I'm looking for a email hosting, I definitely know what the pain is, and I assume they will fix it by providing hosting for my emails.

- Testimonials & awards are bullshit. They don't help me determine if I want to use the service or not.

I disagree :)

"in summary it makes it very hard to quickly identify the problem it solves and illustrate how migadu fixes it."

I want to host my email, they host email .... there isn't much more to it :)

They don't really advertise, and it is word of mouth it seems - if you have got there, then there is a pretty good chance you know what you want, and can spend a few mins to read through and see if it fits.

I really dislike this "distil everything down because people can't spend a few minutes reading" trend, everyone seem far more interested in marketing fluff and speak, and not just taking the time to understand what they want