If you are looking for something that is a bit more privacy friendly and not a feature overkill, check out Plausible.io (not affiliated, just a happy customer). There is also a self-hosted option.
My main takeaways and why I personally use Plausible are their script is lightweight, it uses no cookies and therefore is by default GDPR compliant and it respects my visitor’s privacy by default. Also a big point, Matomo is way more complex than Plausible and personally overkill for all of my use cases.