It's interesting that we had such different takes on it. To me Bernays did somewhat of a public service by letting the genie out of the bottle and sharing these ideas publicly. Whether or not we like it, it's happening, and by writing a book about it he made it more possible for society at large to detect and counter these tactics. Of course I know that he was in this system and used these tactics himself for wealth and power. He probably wrote the book to further his own name. But he may have legitimately had the public interest in mind, also.

> The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.