Looking at old navy versus gap - gap no longer has any point of differentiation from their sister store. Why would I want to spend more at the gap for the same cheap quality as at old navy? The clothes are generic, and there’s not anything that the Gap has that makes them cooler, better designed, or a better value than something anywhere else. Looking broader Uniqlo at least has some points of differentiation with their sizing and styling, and primark beats the gap and everyone else on price.