I'd like to know if their set top box utilizes the same pipe and throughput going to your house, and if watching a show through their set top box would diminish throughput speeds for others on the line. If it does, then that's bogus. If their box utilizes a separate dedicated connection to Shaw, then that's fine and I say fair.
However, in practice, it's hard for average folks to understand why Shaw's box doesn't count towards a limit when the Apple TV, Netflix-enabled Blu-ray box or whatever DOES count towards the limit. But I'm not sure Shaw is in the wrong here if their box has a dedicated 'line' to them.
this is direct from their facebook page [1], specifically the last line:
Also, we wanted to clarify a couple of things: Shaw Movie Club is intended to be watched through your set-top box. You can order your movies online through vod.shaw.ca and send it to your set-top box for viewing - watching movies on your set-top box won’t affect your included Internet data. However, you can also stream your Movie Club movies online to your computer – this WILL contribute to your Internet data.
[1]https://www.facebook.com/topic.php?uid=151441184886657&t...
it appears you were quoting this [2], but that quote seems to be taken out of context, linking it to the incorrect explanation directly above it.
[2]http://www.vancouversun.com/Shaw+challenging+Netflix+with+mo...