Sure it could all work out fine for them. Maybe employees will grumble for a bit, then settle back into office life. But maybe it wont’t. There’s a very real possibility that you lose a non-negligible percent of your staff (disproportionately the most talented who have other options), handicap your ability to recruit replacements, and destroy morale for the remaining. For companies who’s entire value is the intangible human capital of their workforce, this seems like a pretty big fucking risk to take.
I get it. Maybe you think WFH is long term unsustainable and it will erode corporate culture and what not. But the point is it’s pretty clear that it’s not short-term unsustainable. Obviously companies have survived for a year without the train swerving off the tracks. Why would any rational company want to be the first back? Why not just wait six months after the other FANGs go back to see what happens? At worse you lose a half year in the office, which clearly isn’t that bad. At best, you potentially save the entire company from collapsing.
Making such a big push to go back in September instead of waiting until January just seems reckless to the point of irrationality.