I offer the opposite argument, which is that charging you for data sourced within the same network the same as external traffic is what would be the bizarre, anti-consumer behavior. If you want force anything on the ISPs, force them to allow others to home their services directly on their network for some reasonable fee, and then treat it also as uncharged traffic.
(I'm not sure it carries the day, so debate away. It should be put out there, though.)