I like Cliff Stoll and have been looking forward to my first Klein bottle purchase for some years now, so I say this without any insinuation Cliff's not telling the whole story: There's got to be more to it than this, right? Can someone really go on Amazon, effectively take over someone's storefront, and completely ransack the place this easily? Because Cliff doesn't have a registered trademark? This seems out of this world absurd.
On June 22nd, they used Amazon's Brand Registry to re-brand my listing on Amazon (replacing my brand, "Acme Klein Bottle" with "Amvoom") They could do this because Amazon's Brand Registry only respects issued trademarks.
I don't get this at all. Attacker has a trademark on "Amvoom". The word "Amvoom" does not appear in Stoll's product name or description. It isn't even close to any of the words in the product name.
FWIW I fully 100% believe Stoll. But the real question here is why is a "brand registry" allowing product takeovers that don't involve said brand? That seems to rise far beyond the usual Amazon bullshit, to straight-up algorithmic incompetence. How is this possible?
https://hackaday.com/2015/06/24/crawlspace-warehouse-include...
It's my way to cheat the chiropractor. Anything to avoid crawling around under my house.
And continuing to use those services is giving a vote for those practices to keep on keeping on, and that people still use them? Well, no, it’s not surprising but it’s sad.
There was a discussion about selling products through Amazon on The Amp Hour a few months back, and part of the discussion included trademarks as a requirement. They made it sound like a new and expensive hurdle to deal with. Given Stoll's comments, it sounds like the lack of a registered trademark was a contributing factor to his problem. Putting the two together leads me to believe that Amazon is aware this can happen. (From the show notes, it looks like https://theamphour.com/523-a-keyzermas-story/ is the episode in question.)
Edit: for clarity.
One view is that Amazon wants sellers to register their trademarks formally with the government, then go through the brand registry process to prevent this.
one-sided?