In that case, if it provides real choice and the level of service required, the case for municipal broadband falls away. I find it hard to believe that any municipality WANTS to go through with the arduous task of setting up a locally bounded ISP, it's just that the commercial market has, by and large, sat on its hands - if the outcome is more choice in the market, more realistic pricing and removal of data caps that seems like a win for consumers, which IMHO is a good thing.