Hard agree on this.
People lie all the time and in the direction that can make them virtuous and a bit contrarian. How come that they all love their wife and family is important thing they have (although work is important along with their sacred responsibility of producing jobs and wealth) and then we find out they either treat their partners as inferiors in the relationship, have affairs, have been living in separate houses for years if not decades?
To me it is all fine since except in case of abuse, people can all choose how to live our life as they please. But isn't all of that taking advantage of credulous people, like entrepreneurial wannabes when the gospel is not "love your kids", but "work hard"?
Looking back I worked quite hard, as I see it, or very hard, as others might see it, at various stages of my life, but I would not write a propagandistic essay about "working hard". And you know why? Because I see life as full of ambiguities, because I have nothing to sell and I have not a public persona that I am trying to build, defend or that I use to generate views.
When I hear or read "work hard", "hard work", "work ethic", "never give up" and similar memorabilia, I immediately judge the speaker and writer negatively. Maybe it is just me, but I don't like to be sold personas.