If anything, people are naturally suspicious of "old money" and other types of get-rich-with-little-effort situations (e.g. usury) and people with old money continuously have to invent new reasons to justify their wealth, not uncommonly resorting to violence to keep a stake in their claim.
(This is an amalgamation of different sub-messages of Drive, Debt, The Elephant in the Brain, Savage Money, and quite probably other sources I've forgotten about, but could look up if you've read the above and want more.)
The first is by Pink?
Edit: harder to find than I thought: https://www.amazon.com/Savage-Money-Studies-Anthropology-His...
High status != high maintenance neither high visibility.
Edit to add: this is exactly the mistake that tabloids & people magazine do, and that social networks reproduce in the mind of people. Actual status, in the mid/long term relates to what you do/contribute for yourself or to society, not what you look like/say/think. In that regard fame != status.
For anything that goes to the headlines, there is considerably much more that happens under the radar, not necessarily because it does not know how to advertise itself, but because it does not want to advertise itself as that would be a distraction.
This is the same disconnect which, in France at least, makes no distinction between nobility, bourgeoisie and wealth, when those 3 concepts have evolved and are only overlapping in specific cases.
Are they? Can you give some examples? I thought the people you were talking about came from well-off upper-middle class families who never really had to struggle and have probably been similarly well-off for a few generations, but not 'old money' (which to me at least has aristocratic implications).
There comes in play the prosthetic status through indirect signals and symbols, from the feathers on a tribe leader’s hat to follower counts on social media. Unfortunately since status is also a comparative good (it matters having more status than the other) the virtual competition space for prosthetic status is made infinitely stretchable and manipulable for the latter.
Status isn't symmetric: a local Lord can be a high status person in the eyes of more than Dunbar's number of peasants, because he doesn't need to care much about their status (he has advisors on payroll for that.) Obviously, he's in all their Dunbar-sized circles.
In the case of a lord, the carrier of status is actually the title than the person who happens to be the lord at that time. Lordship is the technology that attempts to scale the status across time and across a higher number of people. The problem of giving what is ultimately dead-matter so much power is that anyone who can capture it can also use it, regardless of legitimacy. This is a perennial problem woven into literature and philosophy for centuries.
The high-follower-count as a status technology is just a newer, planet scale version of this game, but it is not the ultimate status carrier either. The ultimate status is held by the tech company that can give the follower count its meaning. It is the immediate entity that can convince us to divorce status from its original, participatory meaning and to respond to its reduced form that is the number. It is the almost transparent medium where numbers and attention flow through, all of which it can ultimately can turn into money.