The main issue I can see them facing is: it's very simple, so easy to clone. And Duo has its flaws, so I wouldn't be surprised if of those clones are a lot better. I like Duo, I use it now, but I could switch to another service in 1 second.
The main issue I can see them facing is: it's very simple, so easy to clone. And Duo has its flaws, so I wouldn't be surprised if of those clones are a lot better. I like Duo, I use it now, but I could switch to another service in 1 second.
> The online language learning industry is highly competitive, with low switching costs and a consistent stream of new products and entrants, and innovation by our competitors may disrupt our business.
I don't personally like Duolingo. Formal education has been better for me, with languages. Both Duolingo, Memrise and Rosetta Stone neglect to tell you why any language rule exists or what contexts its used in and just procedurally generate gendered ways to ask for an Apple for 50 levels of lessons, pretending like rote memorization and classical conditioning is useful. I would say that it is not, context is very important.
Enough people believe this is useful, like you, you want to read signs. This won't help you notice that the entire color spectrum can be wildly different in different languages and cultures, or that you sound like you used Google Translate and everyone will look at you weird because they speak in a trendy way.
As for a company, its just ARR. Enough people will pay for it and use a subscription, that's good enough.
Duolingo "teaches" alternate tenses weirdly and IMO too late. But it does well for memorizing words, and it has people speaking with actual Spanish accents and forces you to understand them. So it's particularly helpful for me.
I think people should understand that it’s a supplement, and not a solution when you’re on the plane to that country already
Train line names for example, and all the dozens of english words written in Katakana. You also can't learn from exposure if you can't read the alphabet so I missed out on that too.
This is why I much prefer Fluent Forever. They play clips of words or phrases that sound similar to non-native speakers but are easily differentiated by native speakers. If you do it enough (and have immediate feedback about whether you heard it correctly) you can eventually learn to hear the distinction. For me it was be the difference between being able to read/write in another language and being able to listen and converse in it.
Some examples that I can remember:
Dutch- broek (pants) vs. boek (book)
French- bague (ring) vs. bogue (bug)
I enjoyed my formal language education but four years of high school Spanish was about as useless as any other high school class. The ~10m a day I spend on Duolingo is as much of a "waste" of time in terms of language aquisition, but it's almost as enjoyable as my language classes were, feels slightly less wasteful than whatever other smartphone game I'd be playing, and lets me maintain the fantasy that one day I'll actually get around to (committing the time necessary to) learn a foreign language.
Foreign language classes by choice or immediate necessity is different than high school
I've used a lot of tools over the years for Korean, Japanese & Mandarin, all are ok, but I usually go back to Anki for pure flash cards.
The only exception was Memrise for Japanese that I used for several years because everyone in my original class signed up at the same time and we were all "friends" on it so the competitive nature in us kicked in. IIRC Duo has a similar feature, but the challenge is getting that initial social pressure going. Once my cohort dropped off Memrise, so did I.