When a friends sends me a link to Instagram, I know that I don't need to click on it -- the thumbnail contains all the information that I'd ever see without creating an account. When news articles consist of a bunch of embedded Instagram crap, it doesn't even load on vanilla firefox. That's cool, those stories are usually celebrity gossip that I don't actually want to read but got baited into clicking on.
It's my favorite social media site, because their hooks just bounce straight off me.
Thanks, Instagram, for the consistent signalling. I never wanted to be your friend anyway.