In India, and stretching into the Indian diaspora worldwide, Maggi Hot and Sweet sauce became extremely popular, and for some things such as samosas you can almost never use the regular Heinz ketchup - it has to be paired with Maggi Hot and Sweet.
Funny. As a german I avoid anything Maggi, while spicing up my pizzas ('Diavolo' which is basically a Pizza Salami with some added red onion stripes and pepperoni) with varying tandoori spice mixes, sometimes chili in addition, about 2 dozen jalapeno slices and Sri Racha :-)
Yeah, heinz tastes weird ... The Indian palate is more used to the Maggi ketchup/sauce taste profile