I've tried three or four competing Sriracha sauces from Whole Foods, Trader Joe's, etc, and to my taste all are much less enjoyable than Huy Fong.
It remains a differentiated product based on its core feature, taste.
It remains a differentiated product based on its core feature, taste.
[1] https://www.amazon.com/Sriraja-Panich-Sriracha-Chili-Sauce/d...
I might give Bachan's a try!
[0] https://importfood.com/products/thai-sauces-condiments/item/...
Maybe a bit different than Huy Fong, but it checks the box for me.
Side note, the main mechanism TJs and other store brands use to pull off this trick is to have the original manufacturers produce the product for them as a white label product.