"Since Binance pulled its application, that means the exchange can no longer provide services that were previously unregistered either, such as spot trading"
It feels like The Block isn't entirely sure what Binance can or can't do at the moment.
I'm sure also Binance and the FCA aren't sure about that. The regulatory uncertainty in this space is huge. Even after this statement it is very unclear if there are any effective sanctions FCA can enforce on Binance if they continue doing whatever they are doing. Or they might just stop advertising, and start some stealth advertising campaigns after an year os so.