The economics of dollar stores
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Five Below is another "dollar store" in that blend, focusing mostly on goods for young adults and teens. Originally everything was below $5, up to and including some video games and electronics like computer accessories or even drones.
It isn't too new of a niche, closeout retailers have often existed and its not uncommon with small businesses; ocean state job lot in the NE kind of exists with this model. I think what is unique is the small retail store model; dollar generals are as big as a walgreens or CVS, but stock a pretty full assortment of goods for the size. They are pretty impressive for being micro-super walmarts in a sense.
Dollar tree's are interesting because you can actually find books and dvd/blu-ray there. It's sort of a commentary on how tough it must be to be a creative when I can buy remnant books from A list authors sometimes; I've seen Jonathan Franzen, John Scalzi, Bill Mckibben, And Rod Dreher books end up in the dollar bin. There's also a staggering amount of generic animated dvds in the pixar/disney mode.
If you're a bookstore and a hardcover doesn't sell, you have to return the whole book to the publisher. If a paperback doesn't sell, you just have to rip off the front cover and return that to the publisher.
When I lived in the UK, Fopp was a great source for them (along with discount films and music.)
Definitely an old retail segment. Walmart's origins derive from Sam Walton operating a Ben Franklin five-and-dime variety store (a wholesaler dating to the 19th century), which was that era's equivalent of a Dollar General store (including having spread itself to 2500 locations all over the place). With him later opening Walton's five-and-dime store.
Interesting representative story on the recent conclusion to that chain:
They even have a special type of store dedicated to flooring and I feel like this reflects the family structure somehow (like a niece or nephew is really into flooring or something). It's just such interesting retail.
Talented authors who drove retail bookstores to stock their inventory. But when some of it didn't sell, the dollar stores snapped it up for nearly nothing. IMO that's not a slight to the authors. It's to their credit that the bookstores saw their promise based on existing sales at the time.
I mean, it seemed like the article wanted to have some nefarious take, but offering smaller quantities of items so people can afford them, even if the per-unit cost is higher, doesn't seem like some unexpected malicious intent. I mean, I certainly expect to pay more per gram if I'm buying a travel size of toothpaste vs. the 4 megatube family pack at Costco.
And the fact that the stores are oriented so the popular items are in the back - just like literally every grocery store in the country - is also unsurprising.
[0] https://www.npr.org/sections/money/2019/04/26/717665452/epis...
In some cases they are selling (for £1) a product that your supermarket pays 70p for and sometimes sells for £1.50 and other times "discounts" to 75p. If you bought it from the Pound Shop when it's £1.50 at a supermarket that seems like a bargain, if it was 75p at the supermarket it seems like a rip off. But it's the same product either way.
In some cases as you described they have a 300g version of a 450g product, theirs costs £1 and the "ordinary" version is £1.40 from many retailers. So they are more expensive on a "per-unit" basis. But let's face it, you were going to eat the entire product even though the manufacturer says it's for "sharing", so maybe they did you a favour.
In some cases the manufacturer is engaged in simple price discrimination. The pound store has the exact same quantity of the branded product, but it's wrapped with a label explaining that it only cost £1 whereas the version in the supermarket is unlabelled and costs £1.50. The manufacturer guesses that many people who can afford £1.50 will choose not to visit a Pound Shop, so any sales at the lower price are extra sales and don't cannibalise supermarket sales.
In some cases they're End of Line goods. The supermarket doesn't want to stock a product with a finite supply, especially out of season - it looks desperate, but a Pound Shop can put boxes of "Santa Shapes" candy on shelves in January for £1 (original RRP £2.50) and customers will buy them because candy is candy, who cares if it's Xmas themed when it's so cheap? Or after supermarkets pull the £1.85 "barbecue flavour" chocolate assortment you launched because it doesn't sell, bundle them two for £1 at a Pound Shop and they disappear. Do the Pound Shop's customers eat them? Who cares.
The final category that's most interesting to me is bulk electronics. If you stock sixteen different adaptors in an electronics shop, they move so slowly you probably have to charge £2.50 or more for them even though they're quite cheap to make. But a Pound Shop can pick one adaptor they think sells (say, USB A to USB C is plausible) buy an entire container of them, put them on shelves for a few weeks at £1 each, and they vanish. Want that USB A to C adaptor a month later? Too bad, now they have a GU10 LED lamp, and a month after that maybe it's a laser pointer. Could I get these products on Amazon any time? Yeah, but either the postage kills the deal, or it's "free" and the price is higher.
This saves me an absurd amount of planning/thinking as I can compare an equivalent cost number whenever I see a substitutable product somewhere. Also saves you from being fooled by your own assumptions, like when the unit cost of the largest cereal box is higher than a smaller one.
I thought this was already mandated by US law, but ...
They're not the right place for everything, but for kids' art supplies, cleaning products, party paraphernalia, seasonal decor, etc, they can't be beat. They seem to have a pretty strong stigma for some reason (seems like most professionals wouldn't be caught dead in one) but they shouldn't. Great place to shop!
Doubt that crayons are loss leaders.
It's the same strategy fishermen use when they invest a small amount of money at the bait store before a fishing trip. As you said, it's a lure.
The strategy is not exclusive to dollar stores.
> Like other retailers, a dollar store's interior layout is set up so that commonly purchased staples like cleaning supplies and milk are in the back of the store. This requires shoppers to walk through other aisles, resulting in impulse buys.
So, people's thoughts and decisions are affected by what is immediately in front of their eyes, despite their considered intentions arrived at through deliberation.
We all know that's true because it happens to us, and we've all experienced forgetting something until we walk out of the house, and then returning to inside the house or room before we can remember it again. Our thoughts are significantly dependent upon our circumstances.
What's surprising is that the full impact of our non-independence of thought has not been well accounted for by philosophers who speculate about the concept of free will.
You don’t know what you don’t know. It’s not on your list because you didn’t want it when you went to the store. You saw it, and now you know about it, and now you want it, so you buy it.
I never understand people who try to make this seem nefarious. You walk past 10,000 things you didn’t think about and don’t want so you just walk past it without picking it up. There obviously some small exceptions, like filling the checkout lane with candy because they know kids are going to harass the parents, but in general it’s about the first strategy. Show people things they want that they didn’t know they wanted when they walked in so they will spend more money in your store.
We all know and expect soda, chips, chocolate, and other highly fattening snack foods to be in the store, prominently displayed near checkouts, often advertised at a discount on sale.
> It’s not on your list because you didn’t want it when you went to the store.
Right. That's because in our considered state of mind, we reject those dietary choices as unhealthy. And yet, we end up buying it after we are exposed to retail layouts that are designed by psychologists to maximise the profit of the store owner.
> I never understand people who try to make this seem nefarious.
What would you call it?
I bet CK thought these sampler sets would create incentive to buy one of their larger bottles, not make customers set for life on cologne.
Personally I'm happy with my one scent though and will just keep using that until it runs out
Really what I was getting at with my original comment was more about food, and how it sometimes makes sense to take the higher price with a smaller quantity, iff you don't believe you'll be able to consume the larger quantity before it expires
yes please, a hint is ok, but stinking of cologne (especially the really musky stuff) is a big turn-off for many women.
One of the nice things about dollar stores, in my part of the world, is they don't play games with sale prices. Sale prices make it easy to cherry pick prices seen at other retail chains once or twice a year then claim they are cheaper. In many of those cases, the product is only cheaper per unit because they force you to buy the product in larger quantities (e.g. by taping or shrink wrapping multiple units together). That may be fine if it is a product where you can plan ahead, has a long shelf life, or is something you use in quantity. It is not so great when it increases waste since it is a "just in case" product or you won't be able to use it before it expires. If your aim is to reduce waste (or resources or money), you may be better off buying the product when or as it is needed. At any particular moment in time, the unit price at a dollar store may very well be lower than that of other retailers.
Some things at dollar stores are great deals, many things are not. You just need to know your prices.
“Dollar General” and “Family Dollar” stores tend to target poorer buyers who make poor pricing decisions from many points of view for a variety of reasons, ranging from poor access to transportation to poor financial literacy.
And where every other store is cheap on some stuff and absolutely ripping you off on others it is kind of nice to know with greater confidence that you are not being ripped off.
Also, if a 10x pack costs 90% of a 24x pack at the regular store a dollar store might be decently priced for a 8x pack. Which is fantastic if you only need and want ~5.
For me dollars store are the reliable place to buy toxic stuff, cleaning supplies and in general non-food item.
I like that it’s small and to the point.
The food there make me sad, though. It’s almost exclusively crap.
It depends upon what type of food you are looking for. If you are looking for branded things like pop, chips, chocolates/candy etc, then they are very good deal.
Dollar Stores are hit and miss. I needed some emergency earbuds for a trip. Wow, I didn't know you could manufacture earbuds that sounded that bad, even at the $1 price point. I am by no means an audiophile either.
Can you give a more specific example of this? Like if it's two different brands of "chicken noodle soup", then I'd assume the ingredient list could/would change.
But are you saying that a can of Campbell's chicken noodle soup in the dollar store is different from the Campbell's can at Walmart? e.g. the same brand ingredients change?
It was about two years ago when I checked. I noticed an item in the refrigerated section at Dollar Tree, where the item was $1, yet I had just purchased the same item at the grocery for more money. I purchased the item at Dollar Tree and compared the ingredients.
Then I checked one other item, as it occurred to me. It was idle curiousity more than anything else. I know there much be some difference between the item at a dollar store and the item at a non-dollar store, either expiration, item size, item ingredients, or something else.
Obviously the stock is somewhat inconsistent.
Yikes! Cleaning supplies and medical stuff are things I will _never_ buy from a dollar store. Most of the cleaning chemicals have more fragrance than active ingredients, they never work well but the place smells like you cleaned like mad. I have to assume the medical stuff is just as poor quality, but I have no way of assessing it.
It also bothers me that a lot of the cleaning products are packed in bottles shaped like drink bottles; an illiterate or merely distracted person could be in for a nasty surprise.
We agree on the food, for sure. It never _says_ it's expired, but it tastes ten years old.
One thing I always get at the dollar store is lint traps. The big box charges 3x the price for an absolutely equivalent product. Lint traps and office supplies. I don't think I've ever bought envelopes or binder clips anywhere else.
I also never had empty or wrong products show up, and I shop nearly everything that is made in china anyway directly from ali. And assuming it would happen, I just get my money back thanks to escrow.
I got a combined shipment that was missing an item. I sent a message telling them that one item in the shipment was missing. They responded by saying that the tracking number showed delivered, closed the case, and gave me no way to respond.
I buy from Chinese sellers on eBay instead, their buyer protection actually works.
I am assuming that a plastic spatula will degrade when heated up, and a lower quality plastic will have a higher probability of degrading and depositing plastic into the food being cooked, which then gets ingested of course.
Of course, one also has to remain informed on which brands are decreasing their quality and cashing in on their reputation.
Sometimes, too, they do turn out to be!
Most stores charge about as much for a mini tube of toothpaste (or mouth wash, whatever) as a full-sized, name brand mega sized one. Dollar Tree will usually sell you a multi-pack of minis for $1, cheaper than the bulk purchase. AND the more expensive will usually have ANTI-features like a flip-top instead of basic screw-on lid... No thanks, I prefer the toothpaste to stay in the tube, I'm not buying it to repaint the interior of my bag...
Toothbrush at Walgreens: $3
Toothbrush at a gas station: $8
Toothbrush at Dollar Tree: 4 for $1
They also have the added advantage of often being conveniently located. Little store around the corner, instead of fighting through traffic, going miles to the central big-box retailer everyone does their big shopping trips at.
Until I started working from home last year, I wore a suit and tie to my job in Tokyo. I have a collection of more than two hundred ties, each one different, all looking reasonably decent, bought for a hundred yen apiece at Daiso ten or twelve years ago.
What’s interesting is that a significant fraction of the products at Daiso are made in Japan. Not by any means the majority, but a lot of the simple injection modeled products (containers), some of the ceramic plates and bowls, some of the chopsticks.
It’s pretty shocking to me that they can make these products domestically and sell them for ~$1. But I suspect for simple products the economics of making these items locally still makes sense, when compared with shipping a bulky object which is largely air.
So in Japan it's not just for poor people, there are items where it doesn't make sense to buy them anywhere else than a 100 yen shop.
My guess is that they have a much more integrated supply chain than the stores in the US and can better understand what their customers want/need.
There is an air of quality around ¥100 shop shop and a stigma of $1 stores being junk. Any reasonable Okaasan takes it as a badge of honor finding good stuff and bragging about it.
Like any other store, there are certain things that you should get elsewhere. However, I was genuinely impressed that the quality of many things was quite a bit higher than what the stereotype had led me to believe.
Edit: perhaps it is worth pointing out that she also shops Wal-Mart and aldis, and buys only from each of the three stores what the better deals are.
There's a relatively limited selection of greeting cards compared to places like walmart or target, but you'll save 4-5 dollars each that way.
Dish detergent and other cleaning supplies can be hit or miss, same with staple spices like black pepper.
We have a lot of battery operated candles that we use semi-frequently, and after a failed experiment with rechargable batteries bought online, we went back to the dollar packs of AA and AAA. For smoke detectors and other 9v batteries, I tend to go elsewhere.
Pet supplies can be a really good deal- collars and toys. I don't know that I would trust their food or treats other than the milkbone biscuits that my wife's dog has been happily eating for 17 years.
Laundry softener sheets if you use them, holiday decor, some craft supplies, scissors or other items that you might use on occasion. If it is going to see heavy use, probably buy elsewhere. If not, and you just need something that gets the job done, dollar tree can be hard to beat.
That last point is why I tend to dislike applying the "boots" trope to these stores- not everything you buy will be worth investing top dollar in.
Some things I would definitely consider passing on- their olive oil "blend" bottles might seem like a good deal until you read the ingredients. It is 98% canola, 2% olive oil. It is probably the only item that actually is a real rip-off of the tings that I have looked closely at.
I tried to find a plastic water spray bottle in Target, Walmart, etc. for spraying water on plants or like while ironing. Every option was a fancy-fied designer spruced up version for $8 looking like it was aimed at the "Real Simple" market. I could've bought a spray bottle full of sink cleaner for $3 and emptied it out for the bottle, and saved money.
At least you can go to the $1 store and find this and not get ripped off under the guise of "style and design for the busy mom" at 10x what it should cost.
You can be poor and still have a fair, unexploitative shopping experience at those stores.
Everything in DollarTree is $1.00. That's not the case with the other two big chains. Not by a long shot.
A few weeks ago I was thinking about DollarTree economics as I drove down the Susquehanna Valley.
Seems like it collects pretty valuable data about consumer preference and demand in the absence of differential pricing. Campbells condensed Chicken Noodle or Tomato? One eight inch chef's knife or one six inch knife or two four inch knifes?
When I buy a knife and a can of soup and three picture frames, that combination is informative for merchandising a Kroger or a Walmart. There's a long play there.
Particularly because I might use a credit card.
Dollar General and Family Dollar are traditional retailers with no aversion to gouging the locals. They are slightly larger gas station convenience stores without the environmental problems of gas tanks and the real-estate expenses of space for pumps and busy corner locations.
And sometimes a totally ubiquitous store with a predicatable inventory of crappy-but-adequate stuff can be a real problem solver. For example, hit the road with the small children for the long drive to Grandma's, and half an hour out we find that we have the fruit, but not the knife to cut it with. No problem, next Dollarama is 25 minutes away, we'll just grab a knife there. $2! With sheath. Sure it doesn't stay sharp as long, but it totally did the job.
In general I feel like there's a tendency to view products marketed at poor people as exploitative. That's sometimes merited (payday loans!) but honestly, dollar stores are really effective at providing a good product at a great price.
That's also a very interesting discussion to have because from what I understand, payday loans businesses exist because the alternative is worse - people who are desperate will always borrow money from someone, so it's better that they borrow from a well regulated business rather than from the "pay or we'll break your legs" kind. And then the 1000% APR is argued that it's the actual cost of risk with these loans since they default so often.
The argument against payday lenders is a paternalistic one with moralistic overtones, with all the potential flaws that might entail.
On the other hand, rent-a-centers are disgusting. I remember when I was a kid I had calculated they wanted me to pay something like $3,000 for a $500 laptop. But the idea is you only need to give them $50 a week. I went and saved my money and found the absolute cheapest laptop I could, paying cash for it.
On a larger level, car loans are also extremely exploitive. No one needs a car which cost more than $20,000, but all these shiny ads show girls will swoon over you, men will respect you, as long as you buy a car which is $75,000 + tax and destination.
My mother-in-law leases a new Toyota Corolla every few years; she gets trouble-free motoring at a reasonable rate.
Myself I have no idea how many miles I am going to drive next year (do I work from home? take the bus? do I drive to Montreal or North Carolina a lot?) so I buy a similar car and drive it into the ground.
Many of those luxury cars are leased, not loaned; the headline number ($/month) looks low compared to a loan on a modest car. You will probably need a lot of warrantee repair (a Toyota and a Cadillac are quality cars in their own estimations, but not in each other’s; if you need your car to start in the morning so you can get to work pick the Toyota.)
In terms of maintenance, I've had some that were troublesome, and some that needed nothing, it's a bit of a lottery in that regard. Most common problems are solvable with a few hours on your back in the garage though.
Possibly most interesting is that the value decay has already taken place at this point. Eg: buy a car for 2k, sell it 5 years later for 1.5k, as opposed to buying it for 80k and selling it two years later for 40k
please explain how the used car market is "slowly recovering" 11 years later.
The $3.5k car is going to need more than $0 a month in repairs; the lease price includes that. If you like fixing your own car, get joy out of a unique car, don’t mind owning three VWs and having one run at any time the clunker can be a win. But if your clunker needs a $200 repair every month you might decide a payment and a reliable car is better for you.
Infotainment systems are in reverse gear but people underestimate the environmental and safety benefits of newer cars. There was that time I rolled my fit. I got lucky, but I didn’t even feel pain and the back window broke out so I even had an easy time getting out with the car wedged in the roadside ditch.
> When I was young I was able to find a $600 apartment, on the free market. Now the same place is 1200$.
The issue is that the overwhelming goal of politicians at all levels is to increase the value of individually owned residential units above the rate of general inflation. This is far and away the most popular form of welfare and impossible for any politician to oppose. It is also diametrically opposed to affordable housing so any and all affordable housing proposals are bound to be ineffective bandaid proposals.
If we want affordable housing the only way to get it is first lower the homeownership rate.
It’s natural that there would be a lot of denial that this can’t go on forever.
For example, the tax deduction incentivizes people getting the biggest house possible to maximize the deduction. It also disproportionately benefits the higher income classes because they are able to afford more expensive homes. So from a perspective of helping more people become home owners it’s bad policy. It’s actually better at helping people who already are in a class that can afford homes just be able to afford more expensive homes. From that angle, it never really “worked”.
But so many people are accustomed to the benefit it’s virtually impossible to roll back.
Literally no one but the rich, or those who like suffering should stay there. It's an absolutely beautiful state, but it's just so hostile to anyone who wants to have a decent life.
Do stores not allow split payments?
Isn't that a bit of a self-fulfilling prophecy?
That doesn't mean they're the same product or quality, however.
If they wanted to do that then they would be better off creating a different lower cost brand, rather than a new manufacturing process for $ store items.
I doubt your toothpaste tube cost more than $0.50 in actual materials to make. And on a store this can go for $3? $4? (from a quick look in Amzn - approx values the cheapest one is $8 for 6)
https://www.amazon.com/Crest-Complete-Whitening-Toothpaste-T...
Amazon is more expensive than Costco/Walmart/Target, but especially so for dense, heavy items like liquids (or toothpaste).
Or if the poor are aware of PPU disadvantages, they have a sense that shopping elsewhere isn't worth spending more time and energy.
So the $DiscountFranchise just needs to be able to locate itself as close as possible to the socioeconomic-target population.
Motel 6 did the same thing. I remember when the 6 meant six bucks a night. It was a great place to catch some Zs when on a road trip.
My dad said the "Nickle Bar" candy bar's size grew and shrank with the cost of chocolate.
I wonder if it's because Canadian supply chain logistics tend to be different (Target famously flopped for not taking that into account), or some other factor.
Is it intended for a segment in which this is common?
Does not surprise me one bit.
The english muffins are a pretty good deal for $1, considering it's $4+ in the stores.
The end result is hardly satisfying (or stable): an unstopable stream of plastic pollution, toxic levels of sugar and a reliance on cheap labour in remote lands. All those factors are coming under scrutiny and pressure...
I did this a few times and (combined with needing to drive there) and decided it was not really worth the savings from our quick/overpriced markets in walking distance, except in rare circumstances. YMMV.
I think it just depends on what the net improvement is. If they had two checkouts before, that each required a person, and they replace it with 5 checkouts that now require just one person, the cost per person-checkout is 20% of what they were paying before. The machines themselves might be leased or otherwise amortized over significant periods giving a cheap cost per year. If lines of people are waiting for checkout that might mean a much improved experience.
My experience with Dollar Tree suggests additional methods:
* Smaller amounts of product in package (like the article mentions elsewhere).
* Substandard product. I've gotten everything from Sunbeam batteries, to name-brand envelopes that were obviously thinner than the same brand I'd bought elsewhere (to the point that my printer wouldn't even feed them), to criminally non-sticky fake "duct tape". I've also seen things that are obviously too small (lower cost to manufacture), like car window shades.
* Packaged food imported from outside the US, even with popular US branding on it.
* Prices in some cases the same or higher than another store nearby (e.g., $1.00 for a can of food available for $0.89 or less, within walking distance).
Before Covid, my favorite thing to buy there was Hefty brand zip-seal plastic bags. (I avoid Dollar Tree for things that go into or on the body, but the bags are fine for purposes like organizing non-ESD small parts, and providing some dirt and moisture protection of things in backpacks.)
The key was to have some idea of the quality floor of the product one was buying. Winter mittens for example. Unless you really try, it's hard to make winter mittens that suck -- there's just not that many ways to go wrong. I still have mine from a decade ago and they're fine. I still wear mine in the winter.
A testament to the world’s supply chains and manufacturing automation :)
If the plural of Attorney General is AttorneyS General, is the plural of Dollar General: DollarS general??
Common nouns with postpositive adjectives, in US English, have the noun pluralized: attorneys general, sisters-in-law, courts-martial, professors emeritus, accounts receivable.
One noteworthy point is how much frames matter. Adjusting quantity (eg small old spice bottle) instead of price makes a big difference in how things play out. It makes everything different.
Another point is returns to scale. Economies of scale are long known and highly observed. Things like "buying power," oligopsony and such were documented as Wal Mart came up. I think there's more to be said on this. Winner take most is a transformative curve. Where's it heading? Is it even bad that markets are structured this way?
I suspect this oligopoly's biggest long term competitor is AliExpress. As the author notes, the key element is being a good, opportunistic buyer of cheap goods. A lot of things come down to mail/delivery systems. I think we're at a point where actual delivery infrastructure will start to be built. How it's built matters.
Show a modern dollar store to a Soviet Russian in 1989 or anyone from 100 years ago and they’d go nuts.
You brought your own rice and a dude on the side of the road would pop it for you in a lead pipe.
We shopped at dollar stores after landing in the US and it was mind boggling.
This extends beyond just the dollar store. A wealthy person has access to a vehicle which allows them to go to Costco that is 10 km away. A wealthy person has storage in their home to house the discounted goods they buy. A wealthy person has access to financing and financial investments that a poor person does not; you cannot buy a portion of share of stock.
Robinhood (and other many other brokers) support fractional shares
If I were someone who wanted to try a brand and do not want to pay big upfront, I will start here and then buy in bulk later if I am satisfied.
Yes, some established brands sells their leftover inventory (brand impression as a side-benefit), but I have also seen some unknown, generic brands start over at dollar stores and then disappear off-shelf.
My hypothesis is that they either failed, or were testing the market/demand (cheaper shelf space?) before selling to more traditional retailers, but I am not sure this is the case. Need an insider to understand the logistics.
Aside from that, there are some really good deals that gets rid of branding/bs, that adds cost to the product's price - sometimes, without much added value or quality difference.
It appears to me Family Dollar hates their customers given the food choices, the attitude of the employees and how they maintain their property. I avoid them all.
Like, my dentist's office is really nice. Not just clean, but very nice. I seem to be the only one in our family that realizes that we're the ones that paid for that. Better than charging the same amount for a dumpy office, but makes me wonder how much we've been overpaying.
Even a fancy restaurant will follow the 5second rule in the kitchen, but it will be a nicer floor they're picking it off of. (I never understood granite countertops... they're porous! The last thing you'd want in a kitchen).
also, for those $1 toys they sell I bet the source of manufacture is dubious at best. if the nike sweatshops are bad, I can't imagine the working conditions for a dollar store sweatshop are any better.
The 6 hour thing can't be right, can it?
Okay, good.
There have been numerous agenda (economic? class superiority?) articles about "dollars stores: bad." Somehow that they're racist or responsible for food deserts, poverty, crime, and your grandma yelling at the cleaning lady.
https://www.youtube.com/watch?v=DIqC5y1zm-4
There does seem to be an opportunity to bring the same type of store to the western states but the low population portion in the interior west might keep it from being economical to operate distribution centers that incrementally cover over more and more western territory. They'd need to invest in a distribution network in the western states that were mostly independent from the eastern ones. That might be too much risk for their low margin business model.
https://commons.m.wikimedia.org/wiki/File:US_population_map....