Of course that was gross criminality & basically mass murder from the IDF side, but they still used the excuse of Hamas using the protests as cover to attack, to breach the border, to fire flaming kites, etc. Nevertheless there was quite a significant international response and loads of reputational damage to the IDF. The difficulty is that the non-violence has to be deep and prolonged.. The current leadership of Hamas controlling Gaza makes things extremely sad/difficult & is a great gift to the Israeli militarists..