Retroactively adding ads to an ad-free device after the customer has purchased it, sometimes buying it specifically to avoid competing devices with ads, is inexcusable bullshit.
Ie, u less a service explicitly promotes am ad-free experience, there should be no expectations of such.
"Once screens and connectivity costs fall below a threshold, advertising is guaranteed to follow."
When they push a software update that makes the treadmill unusable without the subscription, now you're tied to not only paying for the service (at whatever price they decide that week), but you're also tied to the company itself continuing to exist and OFFER content.
A bunch of lawsuits have been filed, I'm sure it'll be reverted to 'the way it was' soon. (I honestly believe it was a largely clumsy move in trying to quickly tie a PIN code to the software to keep kids/unauthorized users from turning it on).
But it's a parallel here. My Google TV device might show ads on the TV network, but you pay for the device to not get ads on the home screen like the awful Fire Stick I have. (every time you hit 'play' to try to unpause a program, you are actually hitting 'play' on the terrible ad they gave you).
Not that I agree with anything Peloton has done in this situation, but you make it sound much worse than it already is.
I don't see how a single word of my comment makes it sound much worse than it is. I pointed out what they did as a result of CPSC, and indicated that they'll likely reverse course, which you confirmed.
I'm not super well-versed in how it works at the moment. I've got a Tread, but can't use it due to knee surgery, so I've been watching the CPSC uproar / PIN requirement from afar, and generally think it's pretty silly.
I bought my Shield as a premium device, not expecting the launcher to change substantially - much less to put ads on the screen.