Ah, okay. That does make for a confusing consumer experience. I would guess most non-tech users would assume this is something Nvidea can control.

Edit: You can see some complaints flowing in on Nvidea's forum: https://www.nvidia.com/en-us/geforce/forums/shield-tv/9/

Lots of comments on this specific thread: https://www.nvidia.com/en-us/geforce/forums/shield-tv/9/4579...