If you are offering this to people for free, what is your company’s business model? Why centralize their info on a single domain instead of putting it on their own using a common format?
We prepopulate data in our domain (NUM.net) so the protocol is useful from launch.
The protocol allows anyone to publish data to their own DNS, they can also delegate their “_num” zone to us so we can easily manage the data.
Our plan isn’t to centralise everyone’s data in one domain (num.net), but that’s a fallback. Realistically, many small businesses will use this hosted solution long term and our business model counts on that.